READ THE POST
Ecommerce trends are constantly changing — did you know Google is making it possible for ANY store to have one-click checkout. (like Amazon). That’s not all: There are now ecommerce-specific chatbots. Shopify released an augmented reality tool that actually works. New SEO tools make it easier for nontechnical marketers to rank on Google. And that’s […]
READ THE POST
This Facebook post to 74k fans got 10 link clicks: This email with the same message to 81k subscribers got 4,203 clicks: In 10 hours, the email had 420x more clicks! Plus with email, you OWN the list. Not Facebook. Want to learn how to create an email list to drive clicks to your content […]
READ THE POST
This one email has made a Sumo customer $3,522,519.75 in sales: Because the email campaign is automated, it keeps making sales on autopilot every day: If they had to manually write and send the 21,681 emails (pictured below) to the people who opted in for their abandoned cart offer, they never would have been able […]
READ THE POST
“Join My Newsletter” is not an effective call to action. Unless you have a unique and powerful positioning, it won’t help you grow your email list. Think about it: Why would you give your email address away — for nothing? Here’s an A/B test I ran on my personal blog. Having a lead magnet converted […]
READ THE POST
If you’ve been growing your email list for your online business, you know how effective email marketing can be. Now you’re probably asking: how can I continue to be effective with my email marketing? To help answer that question, I’ve compiled a list of email marketing best practices that I encourage you to incorporate into […]
READ THE POST
Want to drive more ROI from email, like Sumo customers do? Standing out in crowded inboxes isn’t easy, but today we’re going to share one of the secrets to email marketing success. Using proven email campaign templates. In this post, I’ll be sharing six of the best email campaign templates you can start using for […]
READ THE POST
Can You Hear Me Now? Good. That’s Verizon’s tagline — and it conveys a very clear point. Verizon has the best networks so you don’t drop service. The tagline has done wonders for their marketing, and they’re not alone. Hundreds of companies, from Apple to Microsoft to Nike, have used taglines to supercharge their marketing […]
READ THE POST
In five years, AppSumo built an email marketing list of 800,000 people. They used to send four emails per week to the full list and make $4,000 per email. Now they have over 1.8 million subscribers, send four emails per week to 60,000 people on the list, and make $30,000 per email. In this blog […]
READ THE POST
At the start of this year, I set a goal: double Sumo’s email list. And in four months, we doubled it (from 3k to 6k emails PER MONTH): Here's the strategy I used to collect all those emails: The #1 Source Of Emails: Click Triggers These are links to bonus upgrades for every piece of […]
READ THE POST
“If you want something, wait for it” — said no one ever. At least not anyone successful. In email outreach, expecting a response from the initial email without following up with the prospect is the biggest rookie mistake a marketer or salesperson can make. At Sumo, our growth team reaches out to book a meeting […]
Search the Blog
Looking for something specific about increasing conversion or capturing leads? Try the search bar below!