In 8 months, Sumo grew an Instagram account to 100,000 followers: 50,000 of those followers were gained in just 90 days. Instagram has helped: Drive traffic and awareness to our content Entrepreneurs grow their email lists by 10,000 subscribers or more each month  We followed a very specific process to grow a 100,000 follower Instagram […]

Intro | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Free Swipe File Alright, so we know that Instagram is a great platform for driving not only traffic, but also opt-ins for your email list. And that’s all true. But that traffic and those email subscribers are dependent […]

Intro | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Free Swipe File Chief Sumo walked over to my desk and said: "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Immediately, I knew […]

Facebook has 1.65 billion active users. And you market there. Twitter has 310 million active users. You probably market there, too. LinkedIn has 100 million active users. You’re on there, connecting and endorsing people for skills like “Excel Spreadsheets” and “Eating.” But I bet you’re not marketing on a platform that has one billion users. […]

Do you know which social media platform brands use the most? Twitter. 79% of a business’ social posts will occur on Twitter. But guess where the majority of your shares come from? Facebook. Statistically, 29% of your shares will come from Facebook (as opposed to 13% on Twitter). It’s literally a numbers game. With 1.59 […]

Intro | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Free PDF Want to hear something crazy? Social media is responsible for over 30% of all web traffic. And that was just in 2014. That hefty number means that social media is the #1 driver of all traffic […]

A couple of weeks ago I smacked you over the head with 10,000 words of Facebook-traffic-generating goodness, showing you exactly how to drive massive numbers of visitors from Facebook (fo’ free). I was practically vomiting knowledge rainbows. You’re welcome. Anyway, 10,000 words of actionable, step-by-step content is a lot to consume, let alone action. So […]

Think about how often you see brands shouting their messages at their audience. No engagement, no context, no conversation. Those brands look spammy and self-centered, not exactly trustworthy. Brands that foster community on the other hand clearly care about their customers. They converse with their customers, sometimes even one-on-one. They want to learn more about […]

The first time I saw my site visitor numbers go from 41 one day to 4266 the next, I cursed loudly enough to disturb the other people in the coworking space. I’d just seen a 10,404% traffic spike…all from one reddit post. After a bit of dancing and fistpumping, it became pretty clear that I’d […]

Twitter: It’s every marketer’s favorite tool. And yet, so few people make the most of it. With 320 million monthly active users, Twitter is a traffic goldmine if you have the right tools and strategies. Like LinkedIn, there are many interesting ways to drive traffic that you might not think of right away. Hint: just […]