Here’s a simple blueprint on how to write persuasive emails that generate revenue.

Let’s talk about sending cold email campaigns based on pain. We use this strategy at Scout to get double-digit reply rates for our cold email campaigns — specifically, 80-90% open rates… And 16-24% reply rates. To do cold outreach effectively, both messaging and targeting are crucial. In this post, we’ll break down the list-building strategy […]

Confirmation emails aren’t exciting — but they are some of the most opened emails across the board. What if you could create a confirmation email that drives engagement and that people actually want to read? I’ve signed up to the world’s most popular newsletters, made purchases from ecommerce stores, and sent inquiries to agencies to […]

Email marketing only works if people open your emails. So how do you make them do that? And once they’ve opened it, how do you convince them to click through? To help you, I reached out to the genius behind Email Copy Guru, Jay White, and asked him to deconstruct one of his best-performing emails, […]

You’ve typed… deleted… and typed again. No matter how many opening lines you've written, they all stink bad. So bad, in fact, that you’re certain the recipient will roll their eyes and delete your email in a heartbeat. Want to learn how to start an email that impresses anyone? Here are 10 great opening lines […]

For years, people have been talking about how email marketing will die. But it has only gotten stronger! The number of people who use email will surpass 4 billion by the end of the year.[*] It should be an important part of your marketing if it isn’t already. In this post, I have created 21 […]

Want to see the subject lines pro marketers use? I got into the trenches and reached out to over a hundred SaaS founders, agency owners, and marketing/sales consultants (like Sujan Patel of Mailshake and Justin Brooke of Adskills) who are killing it with their businesses to put my own cold email game to the test. […]

When men’s grooming brand Harry’s launched its first product, it had already built an email list of nearly 100,000 people. What’s more, they built this list in just ONE week![*] Want to replicate this success? In this post, we’ll share some great coming soon page examples, as well as some tips and tools for creating […]

Want to find a free autoresponder that brings you great returns in your business? Look no further!  In this post, I will show you 12 email autoresponder tools that make it easy to grow an email list and save you a huge chunk of time.  These tool descriptions are paired with original, useful reviews we […]

Dean, the Head of Content at Sumo, wouldn’t be here if not for his follow-up emails. Here’s what Noah replied after a series of back-and-forth emails (and weeks of follow-up). If you’re not following up on your emails, you’re missing out on huge opportunities. It’s easy to make up excuses about why you shouldn’t follow […]